Business & Insights

Rotorua is a great place to do business

Rotorua is located in the central North Island, a strategic advantage as population growth and economic development continue in and around our region.

The Rotorua Vision 2030 harnesses the strengths of our people and our place, being innovative and collaborative, creating diverse opportunities, and supporting a legacy of sustainability for our environment.

Rotorua has a lot to offer and a big part of our focus is to identify more opportunities to bring people, resources, infrastructure and ideas together to create more diverse investments and development opportunities for our district.

Destination Management Plan

The Rotorua Destination Management Plan was developed during 2021 in partnership with Te Arawa, Central Government, Rotorua Lakes Council, and members of our local tourism, hospitality and accommodation sectors. It sets out a strategic pathway for sustainable tourism development to ensure Rotorua is a thriving visitor destination for the benefit of the local community.