In this page you will find data and research about the local Rotorua economy. We will be adding to this over time so watch this space.
This section contains a combination of links to external sources relating to the Rotorua economy and work conducted in-house by RotoruaNZ.
For tourism-specific data, check out our tourism data and research page.
If you have any questions or suggestions about other information to include here, reach out to our Insights Team.

Impact of Mountain Biking in Rotorua
August 2022
Report that finds mountain biking contributes $139.8m to the Rotorua Lakes economy.

Impact of Mountain Biking in Rotorua
August 2022
Report that finds mountain biking contributes $139.8m to the Rotorua Lakes economy.

Impact of Mountain Biking in Rotorua
Report that finds mountain biking contributes $139.8m to the Rotorua Lakes economy.

The potential costs to tourism of negative perceptions of Rotorua
Prepared by Benje Patterson to investigate the costs to tourism of emerging negative perceptions of Rotorua.
Latest data and research:
Links to external sources:
Other data and research related to the Rotorua economy:
Quick Facts
Did you know...
The International Mountain Biking Association (IMBA) has rated Rotorua as one of the world’s best mountain biking destinations. It is one of only seven gold-level IMBA Ride Centres in the world.